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• Overall accountability of managing marketing activities for the designated product portfolio 
in keeping with the objectives set out for the concerned brands & products.
• Responsibility of Marketing Planning & Execution - leading & implementing Strategies, 
Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, 
People Management, Cross-Functional Support and Coordination, etc.
• Includes coordination & managerial roles internally, along with external agency, partner & 
vendor handling.

• Responsible for planning & execution of all aspects of the marketing function for the assigned 
product portfolio. Developing & activating the annual marketing plan for the concerned 
products in sync with organizational plans.
• Planning and executing strategies in keeping with Brand, Category & Product objectives & 
KPIs.
• Market Research and all forms of Syndicated & Customized Studies pertaining to the 
designated categories like Brand Health Tracks, Usage & Attitude Studies, Concept, Product, 
Packaging and Communication Tests to name a few.
• Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, 
Competition and so on.
• Developing and implementing communication strategies for the products & brands.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the 
Marketing & Category Plans.
• Plan & Execute Digital & Social Media initiatives.
• Lead all commercial execution pertaining to the role, in coordination with internal 
departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and
external partners (e.g. agencies, vendors, regulators, support & service providers), thereby
delivering successful marketing initiatives across platforms & geographies. 
• Organizing and conducting community outreach & CSR programs.
• Managing, supervising & developing the team reporting into the position.
• Implementation and maintenance of quality systems and processes with specific focus on 
growth, cost reduction and continuous improvement.
• Responsible for market activation programs, consumer promotions and trade initiatives- with 
robust control & tracking mechanisms and effective metrics.
• Product management for the portfolio, including Innovation & NPD.
• Developing Brand Associations & Properties across media vehicles & consumer touch 
points.
• Any other job which may be assigned by the management from time to time.

• 10+ years Food/ FMCG industry experience in the core Marketing function, with 
demonstrable successes in the various areas of Product & Brand Management.
• Additionally, a stint in Sales & Distribution will be appreciated
• Experience of dealing with multi brand/product portfolio in a large Food/ Beverage Company.
• Good experience of executing ATL, BTL, TTL, Market Research, Media Planning & Category 
Management across diverse geographies.
• MBA (Marketing) from University/Business School/Institute of repute.
• Relevant Functional Skills & Expertise
• Execution Skills
• Commercial Acumen & Budget Handling 
• Communication & Presentation Skills.
• Interpersonal Skills and Man Management
• Team Building.
• Stress Management.
• Computer literacy and IT Skills.
• Requires minimal supervision.